Facebook and Instagram are two of the most popular mobile platforms. In fact, one in five minutes on mobile is spent on Instagram or Facebook. That’s more than the next 10 mobile platforms combined.1
Since Instagram advertising became available around the world last fall, advertisers of every size have been able to easily run and manage ad campaigns across both Instagram and Facebook to reach more people. Advertisers can add Instagram ads to Facebook ad campaigns through both Ads Manager and Power Editor by simply checking the “Instagram” box under the ad set’s Placement section. And businesses have seen that doing so helps them reach more people with little added effort.
Campaigns that ran across both Facebook and Instagram resulted in similar or better performance for website clicks, website conversions, video views and mobile app installs than those that ran on just one.2
Here’s how a few businesses are using Facebook and Instagram advertising together.
Facebook + Instagram campaigns help businesses meet their goals
MVMT Watches saw a 20% lower cost per conversion and cost per action when running ads across Facebook and Instagram.
We use Instagram as another placement on Facebook, not a separate channel, because it allows us to scale our campaigns quickly by reaching more of our targeted audience.
- Steven Dinelli, Ad Manager, MVMT Watches
Kanui, a Brazilian men’s lifestyle brand, ran a campaign to promote downloads of their mobile app. By adding Instagram to their Facebook ad set, they saw a similar cost per install, generating a 2.8x higher return on ad spend.3
We were so pleased by the outcome of our ads on Instagram and Facebook, we’re changing all of our ad sets to run across both platforms going forward.
- Guilherme Becker, Performance Director, Kanui
UGO Wallet, a Canadian mobile wallet app, saw a 45% better cost per install on their joint Facebook and Instagram campaign versus previous campaigns running on Facebook alone.
With Instagram and Facebook’s complementary audiences, we can reach people in the environment where they are most engaged in a single campaign.
- Katharine Ashworth, Director of Marketing, UGO Mobile Solutions LP
Ready to run your own campaign on Facebook and Instagram?
Facebook and Instagram campaigns can use the same photos or video across both platforms or unique creative for each. When you’re ready to use Facebook and Instagram ads together, either add Instagram to an existing campaign by editing the ad set’s Placement settings or set up a new campaign across both platforms.