When I was younger, I used to love going to my local Wendy’s for a frostie and a burger. However, now that I am in college and more often in a situation where I need to grab a fast bite on the go, I am not able to enjoy any meal options at my nearby Wendy’s because my diet has changed to exclude options that involve animal cruelty.

I would be more than happy to become a regular customer at Wendy’s again if Wendy’s were to catch up to their competitors at Burger King, Carl’s Jr, and Hardee’s in carrying a plant-based burger for customers to enjoy.

Sign and share to ask Wendy’s to join 2019 and offer a Beyond Meat or Impossible Foods burger throughout its national supply chain!

A plant-based burger would not only be better for animal welfare, the environment, and health, but also great for business at Wendy’s. Beyond Meat recently went public with investments and raised nearly a quarter of a billion dollars while also soaring 163% from their original IPO (the biggest increase for a US company since 2000).

There has been rapidly increasing consumer demand for a plant-based burger and Wendy’s is falling behind the times and missing an enormous opportunity by not offering any plant-based meal options in a year when 39% of consumers in the United States say they are actively trying to incorporate more plant-based foods in their diet.

Restaurants including TGI Fridays, Qdoba, Dunkin’, Carl’s Jr., Hardee’s, and Subway, are offering plant-based meat as a way to be more accessible and tap into the growing demand and popularity of plant-based eating. At A&W for instance, the Beyond Burger boosted yearly sales by 10% and sold out in several locations on the first day. And Burger King launched an Impossible Whopper nation-wide after just months of piloting it. 

Nowadays, more and more people are realizing the animal welfare, environmental, and health issues tied to meat consumption and are looking to eat their meals in ways that are better for the planet, for animals, and for their health. Wendy’s has an amazing opportunity here to catch up to the times and to their competitors.

Tell Wendy’s the time to act on consumer demand and trends by carrying a plant-based burger is now!