This week I discuss Content Marketing one on one with Randy Frisch. Randy is the CMO and Co-Founder of Uberflip, a content experience platform that empowers marketers to create content experiences at every stage of the buyer’s journey. He has defined and led this movement, prompting marketers to think beyond content creation and truly put their customers first by focusing on the experience.
Subscribe to the If You Market Podcast on iTunes, or where ever you get podcasts.
Contact Randy Frisch:
Company Website: www.uberflip.com
Podcast: Conex: The Content Experience Show
Conference: Conex 2019
Content Experience Framework: www.uberflip.com/ce
Randy’s Book: F#ck Content Marketing
Book Contents:
PART I: STATE OF THE UNION
- We Crave a Personalized Experience
- How Marketing Strategy is adapting to personalization
- focus on content experience
- driven by content
PART II: HOW TO PERSONALIZE CONTENT EXPERIENCES AT SCALE
- Embrace Frameworks
- Centralize
- Organize
- Personalize
- Distribute
- Generate Results
PART III: OWNING THE CONTENT EXPERIENCE
- Organizational Alignment
- The Marketing Team
- Committing to Content Experience
If you have questions about the If You Market podcast or would like to suggest a guest, please email us at info@IfYouMarket.com.
You can subscribe to The If You Market Podcast on apple iTunes or where ever you get your podcasts.
Transcript:
