Getting the Best from Real People on Camera

How do you draw out the best from non-professionals on camera for your next video production? What are some strategies for "casting" and selecting people who will be compelling in front of the lens? How do you direct non-professionals who must appear, such as corporate executives and experts? What other storytelling techniques can you use besides the sit-down interview? What about equipment choices and setups for camera, lighting, and sound? After this session, you’ll feel confident in your skills and saavy about working with "real people" talent on camera.