GingerComms:
Coverage Connoisseurs

A specialist news generation agency, creating content that gets media cut through every time.

Our stats and stories drive brand fame across all platforms and across the world.

From consumer research and data visualisations, to case studies and custom-written releases, our projects deliver national news exposure for the country’s largest brands and PR agencies.

Exposure

STOP PRESS!

We’ve secured quality online and print coverage for some of the biggest household names, as well as helping smaller brands become famous. We can be with you from the start to the end of your project:

 

  • Ideation
  • Question writing
  • Data analysis
  • Release writing
  • Media distribution
  • Media assets

Research

Our research division – insights agency Perspectus Global – has a UK panel of 100,000, and access to others in 99 countries.

Perspectus Global provides question writing and consultation for quantitative and qualitative surveys, fieldwork, data analysis, desk research, report writing, auditing and white paper creation.

Its extensive panels means it can target hard-to-reach audiences as well as swift turnaround general projects.

latest from the blog

HOW TO USE SURVEYS FOR REACTIVE PR – OR WHY WE LOVE TO NEWSJACK

One of the best things about quantitative research and our offering in particular is that it’s fast. That means that you can get survey results extremely quickly and hook them onto news stories which extend the life of that story and attach your brand to it bringing you excellent media hits. This is of course, “newsjacking”.    To use an example, which is in the air again, when England ran into Italy at the finals of the last European Championships three years ago, we ran a survey to see...

OUR FAVOURITE DATA LED CAMPAIGNS – SPRING 2024

OUR FAVOURITE DATA LED CAMPAIGNS – SPRING 2024

As you might expect, we're crazy about research here at GingerComms, especially when it reveals something new or unexpected. We’re always scanning the papers and our favourite websites for the latest findings, and wanted to share which campaigns we’ve been particularly impressed with recently. From the best gardening trends to watch, why you DON'T need to walk 10k steps a day and why NASA is getting inspired by stars to perfect their cocktail making skills, here are our favourite research-led...