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          BBB Serving Wisconsin

          with a main office in Milwaukee, serving the entire state of Wisconsin

          About Us

          The Better Business Bureau Serving Wisconsin is a non-profit organization with a mission to advance marketplace trust by creating a marketplace where buyers and sellers can trust each other. We provide balance by calling out substandard business behavior (scams, fraud, etc) and recognizing ethical, trustworthy businesses through the BBB Accreditation program. The BBB of Wisconsin Foundation supports local programs such as the BBB Students of Integrity Scholarship, BBB Torch Awards for Ethics and BBB Spark Awards. Go to ethicsawards.org for more.

          BBB: Start with Trust®

          Upcoming Events

          "The Process" - Implementing Technology and Managing Consistency in the Workplace

          Join BBB for an insightful webinar as we delve into "The Process," where technology integration meets workforce consistency, hosted by industry expert Meredith Sipe, CEO and Founder of Blue Fancy Events and Light as a Feather

          View Event

          BBB Wisconsin Webinar: A Simple Guide to Creating a Social Media Strategy for your Small Business

          Join BBB and BBB Accredited CB Marketing Agency for an insightful webinar on "Crafting Your Social Media Strategy for Small Business Success."

          View Event

          Monthly Sound Off Virtual Networking w/ WI Veterans Chamber

          BBB is proud to partner with the Wisconsin Veterans Chamber (WVCC) to launch their monthly virtual micro-networking event called “SOUND OFF.”

          View Event

          Programs and Services

          Want the Sign of a Better Business?

          Instantly tell consumers you’re a trustworthy and reliable business by talking to us about the BBB Accreditation program for your business today.

          News

          BBB Serving Wisconsin provides tips, scam alerts and important information to all consumers throughout the state.

          Scholarship

          BBB awards scholarships to Wisconsin high school students attending Wisconsin colleges who have demonstrated character, leadership, and ethical values.

          BBB Foundation

          Each year the Better Business Bureau of Wisconsin Foundation, Inc. supports educating local consumers and businesses on scams and schemes, providing scholarships to local high school students, and much more.

          Get Listed on BBB.org

          Any business may register with BBB free of charge. All you have to do is fill out this form, and BBB will launch a free, online Business Profile, with information on your business, including the ability for customers to post positive reviews on your business.

          Torch Awards for Ethics

          The BBB Torch Awards for Ethics honor businesses that meet the highest standard of ethics and trust among their employees, customers and local communities, embodying BBB's mission to advance marketplace trust.

          Spark Awards

          The BBB Spark Awards recognize Wisconsin entrepreneurial leaders who demonstrate a high level of character, generating a culture that is authentic about its mission and connects with its community.

          File a Complaint

          Have an issue with a product or service you purchased from a business? If you can't resolve an issue with the business directly, file a complaint with BBB here. We'll do our very best to help as a neutral, third party non-profit to help resolve the issue.

          Corporate Community Partners

          These partners significantly support Better Business Bureau programs, services and special events in an effort to advance marketplace trust in the state of Wisconsin.

          BBB Referral Program

          All BBB Accredited Businesses are able to refer a trustworthy business for BBB Accreditation via the BBB Referral Program. Once a business is approved for Accreditation, your business will receive a $100 credit towards your Accreditation dues.