The wait is over. From our team of data crunchers and number munchers—and most of all, the recently unleashed Shutterstock.AI—we bring to the creative world at large the top colors for the year ahead.
That’s right, it’s that colorful time of year again and we don’t mean autumn—it’s Color Trends season! Every year our data analysts and design experts plow through billions of bits of data to reveal what colors the design world is gravitating towards next. And this time around, we’ve included added insights from Shutterstock.AI, uniquely capable of deciphering how a specific color performs in digital media—so that you can apply it in your next campaign!
The following stats are based on millions of images downloaded from around the world, wherein each individual pixel shade is tallied—along with recent click-through rate (CTR) performance. With our background and methodology done and dusted, we’re excited to introduce to you the colors climbing the charts in the year to come.
And if your next adventure in color is establishing a palette for your brand, look no further than our color palette generator. You can extract color palettes from a photo and learn more about the color tools in Shutterstock Create.