Micro Influencer Program Positions Merck Animal Health as a Trusted Partner for Cattle Producers
Yearlong partnerships highlight relevant cattle production challenges and solutions.
Illinois Soybean Association Tour Unleashes the Power of Soy Protein
A one-month tour shows companies and consumers the power of soy as a plant-based protein.
Iowa Corn Social Media Campaign Builds Goodwill Among Iowans, Including Farmers
#iowanswin focuses on the things that make Iowa great and their surprising connections to corn.
Illinois Farm Families Consumer Trust Program
Feeding consumers’ appetite for food transparency while building trust in farmers.
Post Consumer Brands Paid Search Strategy Accelerates Cereal Brand Awareness
Increasing online visibility amongst breakfast fans makes Post® cereals top of mind.
Illinois Corn “Call Your Dad” Video Campaign Educates Consumers on Benefits of Ethanol
An educational campaign connects with Chicagoans at the gas pump, meeting consumers where they are.
Red Star Yeast Website Redesign
Redesigning a website with target audience and conversion goals top of mind leads to a user experience baked to perfection.
Post Consumer Brands SEO and Website Enhancements
Reaching cereal fans online begins with a long-term SEO strategy.
Illinois Beef Association Digital Campaign
Showcasing the families behind Illinois beef.
Illinois Farm Families “Innovation Grows Here” Builds Consumer Awareness of Illinois Farmers
Connecting on shared values positions farmers as part of the sustainability solution.
Red Star Yeast Bake-Along Platinum Moments
Bake-Along video series equips and inspires bakers for yeast baking success.
Iowa Premium Branding Campaign
Brand refresh leads to a better way to beef.
Hormel Foods Black Label Product Launch
Mobile breakfast tour heats up product awareness and trial.
The SCN Coalition: Let’s Talk Todes
Leveraging the power of video marketing to connect with soybean growers.
Illinois Farm Families Website Redesign
Dialing in on UX and SEO gives consumers food and farming information where and how they want it.
Illinois Beef Association Real Beef Social Campaign
Reminding consumers why real beef is still the best choice.
Red Star Yeast Food Network Commercial
Food Network partnership has brand awareness on the rise.
Illinois Corn Marketing Board Anthem Video
Expanding trust in Illinois corn farmers and their practices.
Creating a soil health movement.
Hormel Foods Super Bowl Activation
Digital activation puts CSR effort at consumers’ fingertips.
Merck Animal Health Banamine Transdermal Product Launch
Introducing an industry-changing technology.
Case IH Agronomic Design Communications Campaign
Building a brand differentiator creates customer value.
Oscar Mayer “Backstory” Video Series
Telling the backstory strengthens brand trust.
Illinois Beef Association The Power of Protein Social Campaign
Beefing up the message connects consumers and their plates.
McDonald’s Influencer Initiative
Changing the conversation about quality.
Red Star Yeast Platinum Sourdough Campaign
Inspiring better baking drives trial.
Illinois Farm Families On-Farm Experiences
Influencing the influencers amplifies messages.
The SCN Coalition Digital Toolkit
Building consensus drives change.
Merck Animal Health Dairy C.A.R.E Initiative
Creating an industry model for quality care.
Illinois Soybean Association Tech+Food Series
Inviting influencers to the table inspires collaboration.