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Latest News

BBB Tip: What to know before giving a subscription service

By Better Business Bureau. November 18, 2021.

(Getty Images)

Subscription services can make great holiday gifts. The recipient gets a gift that keeps giving, and the giver doesn’t need to worry about shipping. But picking the right option can be hard with so many options and price points.

Video and music streaming services are hugely popular. Meal delivery services provide fresh, pre-measured ingredients and easy-to-follow recipes on a subscription basis. You also can sign up for regular shipments of snacks, clothing, personal grooming products, makeup, vitamins, pet toys, wine, and the list goes on.

What should you know about a subscription service before you sign up? BBB offers the following tips to help you get the most out of subscription services while watching your budget.

How to sign up for and cancel subscription services

  • Do plenty of research. Research a company before you sign up for a subscription or trial. Find the company on social media and review their account. Check BBB.org to see if the company has a good business rating, and look online for consumer reviews. Do an online search of the company, including the words “scam” or “complaint,” to reveal any red flags you should be aware of.

  • Investigate free trials. Free trials can be a good way to get to know a company and try out a product, but make sure you understand how they work. Before signing up, find out how long the trial period lasts, what exactly you agree to, and how and when to cancel if you decide not to subscribe. If this information is confusing or unavailable, take your business elsewhere. The Federal Trade Commission adds this warning about free trials, “Free means free. Be suspicious of companies that offer something free but say you have to pay to get it. You may be dealing with a scammer.”

  • Understand how auto-renewal works. Auto-renewals are a convenient way to keep your subscription current if you like the service. The company charges your credit or debit card on the expiration date, and the subscription renews for another period. Remember that companies must send you a renewal notice, a brief reminder that your subscription is about to renew, ahead of time. Always check your bank and credit card statements to ensure the cost is what you expect. If you notice a price jump, it could be that you were signed up for a promotional period that ended.

  • Know how to stop a subscription. There are three ways you can stop automatic payments from your bank account, according to consumerfinance.gov: Contact the company to revoke payment authorization, call and write your bank or credit union informing them you’ve revoked payment authorization, and/or give your bank a “stop payment order.” Usually, contacting the company to revoke authorization is sufficient to cancel a subscription, but monitor your bank statements closely anyway. You may need to take further action if you still see unwanted charges.

  • Cancel unwanted subscriptions early. Instead of waiting until the last minute to cancel a subscription or free trial, The New York Times says, “There is generally no drawback to ending payments ahead of time.” You can cancel early and enjoy the remaining time left on your subscription for that billing period. Calendar alerts can also help you track when to cancel a subscription so you don’t forget and end up paying for an extra subscription term.

  • Periodically review your active subscriptions. If you aren’t careful, you could lose track of what subscription services you are paying for. To maintain your financial health, Forbes reminds consumers to determine how much they spend on subscriptions. Periodically review your subscriptions to make sure you’re still using them. If you are signed up for multiple subscriptions, a subscription management app can help you keep track of and manage them.

  • Watch out for scams. Scammers may offer you free trials or deals on subscriptions that seem too good to be true, hoping you’ll sign up and hand over your credit card number. Don’t believe deals that seem outrageously good. In addition, if you receive a “renewal notice” that asks you for your credit card information, think twice before you reply. It’s likely the message is a scam. Renewal notices are reminders from a company that already has your payment information. Always contact the company directly to verify suspicious messages.

For more information

Look up online marketplace business profiles, write a customer review, or file a complaint at BBB.org. Visit BBB Scam Tracker to research and report scams.

Read more about BBB Accreditation Standards and BBB Standards for Trust. Learn how to become a BBB Accredited Business.