Fjällräven Press Room

Inspirational Stories

Kånken Art 2024

2024-03-22

Fjällräven is launching the sixth edition of Kånken Art on April 15. Kånken Art is a project that asks renowned artists to express their relationship to nature while using a Kånken backpack as their canvas. This year, Fjällräven collaborated with Charlene Johnny, a Coast Salish artist from the Quw’utsun Tribes of Duncan, B.C.

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Fjällräven Classic 2024

2024-01-24

In 2024, Fjällräven Classic is celebrating its 20th anniversary of trekking the Fjällräven way. Recognising this milestone, Fjällräven Classic is expanding to Chile for the first time and Fjällräven Classic UK is returning with a route through England’s Lake District national park.

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Saying no to PFC’s since 2009

2023-10-20

Find out more about Fjällrävens extensive journey of eliminating PFCs that started in 2009 and that is constantly evolving. A journey of setbacks, successes, and more setbacks along the way. But it has been, and still is, a worthwhile investment that will pay off in the long run, both in terms of protecting the environment for the success of the company.

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Fjällräven Polar 2024

2023-08-24

300km of Arctic wilderness, 180 skilled sled dogs, a handful of experts, and a small group of people, just like you. This is Fjällräven Polar. Find out more and learn how to join the team in April 2024.

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The Kånken Family is Growing

2023-05-22

Fjällräven is introducing two additions to its family of dependable and ready-for-anything backpacks and bags. Kånken Art '23 by Mander blends organic shapes and patterns with 1980s skate culture, creating a bold and intricate vision of nature. Kånken Weekender gives even more room to people on the move.

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Ride Out! Stay out!

2023-05-10

Bikepacking-News from Fjällräven & Specialized - Summer 2023
Welcome to a new release from the Swedish hiking experts at Fjällräven and the Californian biking wizards at Specialized. 

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Latest Press Releases

Fjällräven perceived as most sustainable brand for fifth year

2024-03-13

For the fifth year in a row, consumers in Sweden perceive Fjällräven to be the country’s most sustainable brand in the category, ‘Clothes and Fashion Brands’ in the 2024 Sustainable Brand Index. With the help of 80,000 consumers across eight countries, the Sustainable Brand Index measures and analyses nearly 1,600 brands across 36 industries on consumer perception of sustainability. Carried out annually since 2011, the independent study examines how consumers perceive sustainable brands.

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From Waste to Quality - A new Standard for Swedish Wool

2023-08-29

Fjällräven proudly stands alongside The Swedish Wool Initiative on a transformative journey towards a more sustainable fashion future. A significant amount of Sweden’s wool is wasted and this initiative aims to change that by introducing the first Swedish wool classification system. This allows brands like Fjällräven to pick the right quality of wool for each product in order to put the wool to best use, creating as many functional, high-quality products as possible from a raw material that would have otherwise gone to waste.

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FJÄLLRÄVEN OPENS FLAGSHIP STORE IN ZURICH

2023-04-26

The Swedish brand Fjällräven, known for its timeless, functional, and durable outdoor clothing and equipment, expands its global retail footprint with its first brand store opening in Zurich on 26 May 2023. The new brand store is located at Löwenstrasse 61, just a few steps away from Zurich HB and Bahnhofstraße.

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Fjällräven perceived as most sustainable brand for fourth year

2023-03-16

For the fourth year in a row, consumers in Sweden have voted Fjällräven as the country’s most sustainable brand in the category, ‘Clothes and Fashion Brands’ in the 2023 Sustainable Brand Index. Carried out annually since 2011, the independent study examines how sustainable brands are perceived by consumers.

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More People Seek Transformative Experiences in Nature

2022-12-02

Fjällräven is excited to announce the winners of 20 coveted spots on Fjällräven Polar 2023, a 300km dog sledding expedition across the arctic tundra. 

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Latest Press Kits

Fjällräven Classic Press Kit 2024

2024-01-24

Since 1960, Fjällräven has inspired people globally with durable outdoor gear, encouraging more time in nature. Beyond products, the brand's unique trekking event series, Fjällräven Classic, aims to inspire unforgettable hikes, fostering a deep connection with nature. Fjällräven believes that the more time spent outdoors, the greater the love, appreciation, and respect for nature. Explore the story, concept, and idea behind Fjällräven Classic.

 

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Spring & Summer 2024 Press Kit & Lookbook

2023-12-19

In Spring & Summer 2024, Fjällräven is doubling down on its commitment to nature by continuing to say no. No to harmful chemicals. No to animal mistreatment. No to resource-intense materials. And no to short-term trends. Because sometimes, saying "No" is the most sustainable approach.

Read more about Fjällräven's Spring & Summer 2024 news, highlights and the brands iconic, timeless pieces.

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Fall & Winter 2024 Preview Press Kit

2023-11-15

The Fall & Winter season 2024 marks the 50th anniversary of the Expedition Down Jacket, developed by Fjällräven founder, Åke Nordin, in 1974. It is a clear and compelling example of Fjällräven’s focus on timeless design and long-lasting durability. Additionally, Fjällräven is proud to grow its line of sustainably made waterproof shell garments that are produced without the use of PFCs.

 

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Polar 2024 Press Kit

2023-08-17

In April 2024, Fjällräven Polar - now in its 19th year - will bring together 20 people from across the globe for a 300km dog sledding expedition across the Scandinavian Arctic tundra. For five days, ordinary people will learn to drive their own dog sled across vast frozen landscapes where temperatures can drop to minus 30°C, experiencing a world completely different from their own.  Read more about the Fjällräven Polar, what it is and how people from all around the globe can apply for a chance to become a part of the 2024 expedition in this Press Kit.

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Fall & Winter 2023 Press KIt

2023-07-12

The brand does not compromise on its values and continues to create outdoor clothing and equipment that is durable, functional, and timeless. Always committed to minimizing its impact on the environment and creating real opportunity for people to discover nature through recurring and educational outdoor events.

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