TikTok overtakes Facebook as top social media ‘brand’
Sam Buckingham-JonesMedia and marketing reporter
TikTok has overtaken Facebook as the world’s most valuable social media brand, leaping eight places in the global rankings as the Meta-owned platform fell.
In Brand Finance’s annual Global 500, which ranks companies for their ‘brand value’, TikTok and its Chinese counterpart, Douyin, were valued at $US65.7 billion ($94.25 billion), entering the top 10 most valuable brands in the world.
Subscribe to gift this article
Gift 5 articles to anyone you choose each month when you subscribe.
Subscribe nowAlready a subscriber?
Introducing your Newsfeed
Follow the topics, people and companies that matter to you.
Find out moreRead More
Latest In Media & marketing
Fetching latest articles