Earn your master's in digital marketing at Sacred Heart and gain the technical, analytical and creative expertise to thrive as a leader in digital marketing strategy.
Why Earn Your Master's in Digital Marketing at Sacred Heart?
At SHU, you’ll acquire a portfolio of skill sets that will immediately impact an organization’s online marketing strategy. You’ll learn the latest digital marketing techniques, and apply these skills through high profile, hands-on projects for real companies, becoming a sought-after 21st century storyteller.
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Discover the benefits of earning your MS in Digital Marketing from Sacred Heart University.
In the MS in Digital Marketing program, you will also:
Study digital marketing strategy, content marketing, social media marketing, digital advertising, marketing analytics, big data marketing and customer experience management
Learn to take a marketing campaign from strategy and lead generation to analytics and optimization
Develop and evaluate marketing plans that harness the power of digital media
Break down and interpret big data and key performance indicators (KPIs) to segment markets and position brands
Learn to use social media to promote brands and engage with customers
Gain knowledge and experience in search-engine optimization and user experience (UX) design
Interpret click-through analytics to evaluate online advertising efforts
Learn from real-world examples and actual clients, and connect with the community through projects, internships and courses that support local organizations, start-ups and community centers
Become proficient in the latest digital tools and techniques, such as PPCs, SEMRush, Wishpond, Google Analytics, Google Ads, HubSpot and Hootsuite
Benefit from a flexible schedule with multiple start dates throughout the year, and you can complete your degree in as little as 15 months
Collaborate in small classes led by accomplished faculty and featured practitioners in the field of digital marketing
Dual Degree Program
Students apply to the Bachelor’s-Master of Science in Digital Marketing 4+1 Dual Degree Program as incoming freshmen and are admitted directly into the MSDM graduate program at the same time as their admission as undergraduate students. Students in the Digital Marketing Dual Degree Program earn a Bachelor’s and a Master of Science in Digital Marketing in five years. Students complete the bachelor’s degree in the traditional four-year time frame and complete one year of graduate study in the Master’s program, earning both the bachelor’s degree and the master’s degree within five years.
Graduate prepared to lead in the evolving world of digital marketing
Our graduates receive employment offers across a broad range of businesses from startups to large multinational organizations. A sample of where SHU graduates have been hired:
Starcom Worldwide
Zero Gravity Marketing
Infosys
Philips
Microsoft
NBC Universal
Prudential Financial
Lowe’s Companies
The median annual salary for Marketing Management professionals is $133,380.(1)
STEM Designated Program
This is a STEM-designated program, which means you will be trained in areas of technology that are in high demand with U.S. employers. This program allows international students with F1 visas to extend their OPT in the U.S. by 24 months after graduating (36 months in total).
According to the Bureau of Labor Statistics, job demand in the overall field of marketing should increase by 10% by 2030.
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Graduate Certificates
The College of Business & Technology also offers graduate certificates in a wide range of disciplines, including digital marketing, corporate finance, core business skills, business analytics and more. Whether you're a working professional or part-time student, we offer certificate programs to enhance your resume and advance your career. Most credits from a graduate certificate program can be applied toward one of our business master’s degree programs with program director approval.
More Information
For further information regarding admission requirements for US Citizens, contact:
For many, a graduate degree is a natural extension of undergraduate studies—it may even be required in your field. Or maybe you want to make a career change. But what if your undergrad major and your current interests don’t align? Can you get a master’s in any area you want?
With marketing and advertising being key drivers to growth for companies big and small, the demand for skilled digital marketers is rising. Want to take your marketing game to the next level with an MS in digital marketing?