Mike Donaldson

About Mike

An accomplished Silicon Valley-trained engineer-turned-marketeer with 20+ years of success at fast-growing VC and PE-backed B2B companies, Mike excels at aligning sales, marketing, product and development to drive bookings and revenue growth using modern digital marketing techniques. Highly strategic and a tactical wizard, he applies his developer and sales experience, technical knowledge, communications expertise and business acumen to position, message, differentiate and simplify complex offerings. With a proven ability to recruit, train and lead “A” player teams, Mike applies comprehensive marketing analytics to drive efficiency and effectiveness.

How Mike has Helped Businesses Grow

• Achieved 150% YoY bookings growth and an outstanding exit to a #1 targeted strategic for Accel-KKR at Oildex
• Produced a 26x increase in lead volumes implementing lead generation strategies at Eventus Solutions Group
• Tripled lead generation while coming in 10% under budget for cost-per-lead at Hosting.com
• Fueled revenue growth from $1m in 2005 to a $40m run rate in 2010 (87% CAGR) at Ping Identity Corporation
• Averaged 114% of annual target four years running building world-class lead generation capability with campaigns generating as much as 90% of new business and 10% conversion rates
• Grew NEON’s annual run rate from $76 million to $160 million in five quarters
• Created a new billion-dollar software industry, out-of-the-box integration software, at CrossWorlds Software Inc. Generated $33 million in VC funding writing business plans and offering prospectuses.

Executive Experience

• CMO, Oildex
• VP Marketing, Eventus Solutions Group
• CMO, Hosting.com
• VP Marketing, Ping Identity
• CMO, Clear Technology
• SVP Worldwide Marketing, New Era of Networks (NEON)
• VP Marketing, CrossWorlds Software

Clients Served

• Alliance Leasing (Professional Services)
• ComplianceLine (Business Services)
• WellAware (Internet of Things)
• Milestone Technologies (IT Services)
• Capsher Technologies (IT Services)
• Mertech (Software)
• Dataprise (IT Services)
• Ashland Group (Consulting)
• Boomtown Accelerators (Consulting)
• Celona (Computer Networking Products)
• Eventus (Consulting/Professional Services)
• Harte Hanks (Advertising Services)
• Resolve Systems (Software Development)
• TPM (System Integrator/Technology Reseller)
• Zuum (Software Development)

Education

• M.S., Civil Engineering, Virginia Tech
• B.S., Civil Engineering, Virginia Tech

Download Mike's Resume Here