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10 Hot Consumer Trends 2030

10 Hot Consumer Trends 2030

Connected intelligent machines

Welcome to the age of connected intelligent machines

Advances in technology will enable connected intelligent machines to communicate across the networks of tomorrow and make the world more interactive than ever before. Read all about it in the 10 Hot Consumer Trends 2030 report.

The latest 2030 predictions are in. Connected machines are set to build our skills and add creative reasoning to our daily choices, while making the world around us more responsive to implicit needs. Imagine a future where the devices in your life not only offer automated services, but also proactively keep your best interests in mind.

The Ericsson 10 Hot Consumer Trends 2030 outlines ten different roles that consumers expect connected intelligent machines to take in everyday life during the coming decade. At Ericsson Research, our vision is that advances in AI and cellular communications will enable connected intelligent machines to securely communicate across the networks of tomorrow.

This could include ensuring your body is cared for with personalized recipes and posture adjustments; smart TV show curation to meet your specific interests; self-driving cars that explain their decisions to you; and intelligent agents that interact with neighbors or local communities – and perhaps even vote for you.

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Explore the 10 consumer trends

01. Body bots

Connected machines could augment consumers both physically and mentally. Seventy-six percent of consumers expect intelligent posture-supporting suits to maintain correct positions throughout the day.

02. Guardian angels

Using technology to guard us against life’s unforeseen hazards seems a viable option for many. Three-quarters believe privacy guardians will organize personal devices to reduce digital footprints and block electronic snooping.

03. Community bots

Collaborative technology could be a saving grace for many communities. Seventy-eight percent of consumers predict electronic watchdog services that guard your home and alert other community watchdogs to intruders.

04. Sustainability bots

With the climate crisis now forcefully impacting everyday life, technology needs to play new roles. Eighty-two percent believe smart devices will warn them about extreme weather by sharing data with other devices.

05. Home officers

Working from home creates higher demands on flexible technology. Overall, 9 out of 10 workers would like to use some kind of connected intelligent home office bot.

06. Explainers

There is an increasing demand for technology to start explaining itself. Forty-six percent of regular users of virtual assistants say that, by 2030, AI devices will be required by law to explain what they do.

07. Connectivity gofers

By 2030, a seamless connection wherever we go is expected. Smart signal locators will guide you to spots with optimal connectivity coverage even in crowded areas, according to 83 percent of consumers.

08. Baddie bots

Even unpleasant uses of technology can be seen as opportunities by some. More than 9 in 10 consumers expect that some type of baddie bot will indeed be available by 2030.

09. Media creators

Connected machines are predicted to play a much bigger role in our media consumption by 2030. More than 6 in 10 consumers would welcome a game console that makes original games based on previous gaming behavior.

10. Bossy bots

Machines are becoming better at advising us in everyday life – maybe even too good at it? Around 7 in 10 believe that social network AIs will build your circle of friends for your optimal physical and mental wellbeing.

Methodology

This report is based on an online survey of 7,627 early adopters in 15 major cities aged 15–69, who currently are either regular users of augmented reality (AR), virtual reality (VR) or virtual assistants, or who intend to use these technologies in the future.

Respondents rated 112 connected intelligent machine concepts, ranging from a human-centered to a more rational perspective. The result is an overview of the 10 roles consumers expect connected intelligent machines to take in everyday life by 2030.

Methodology

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