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Corporate Leadership Award


The Service to America Corporate Leadership Award recognizes non-broadcast businesses that exemplify an extraordinary focus on community service and corporate social responsibility.



2022 GEICO


GEICO has spent decades working to support initiatives and build partnerships within the communities the company serves. The company partners with groups that help children, support veterans and promote social equity.




2021 Procter & Gamble (P&G)


P&G’s commitment to improving life for people, families and communities has been the foundation of the company’s purpose and principles for more than 180 years. With programs focused on community impact, equality and inclusion, and sustainability, P&G prioritizes providing consumers the comforts of home, health and hygiene while building a better future for all.




2020 SC Johnson


At SC Johnson, philanthropy and community support are commitments that go back to the beginning of this company’s 134-year history. In 1937, the commitment was formalized to begin giving 5% of all pretax profits to charities each year, and the company hasn’t stopped since. The primary giving focus is on partner and support organizations that serve or directly affect communities where SC Johnson has operations, focusing on social, education, environmental and sustainability and product donation initiatives.




2019 LG Electronics USA


LG’s deep commitment to corporate social responsibility in the United States encompasses leadership in environmental sustainability, social impact, employee volunteerism and disaster relief efforts. Particularly noteworthy is LG’s new “Life’s Good: Experience Happiness” initiative, which works to drive positive change in people’s lives across America with the goal to deliver sustainable happiness skills to 5.5 million young adults by 2021.




2018 Cisco


Cisco was honored with the 2018 Service to America Award Corporate Leadership Award for developing technology-based solutions for economic empowerment, education, critical human needs and disaster relief. They have a social responsibility goal to positively impact 1 billion people by 2025. 




2017 FedEx


With FedEx Cares, FedEx invests in communities around the world. It applies the strength of the FedEx network, team members and resources to connect people globally with opportunities to thrive. In support of these efforts, FedEx has committed to investing $200 million in more than 200 communities by 2020.




2016 Southwest Airlines


Southwest Airlines has developed numerous programs and community initiatives to improve lives in communities around the world. Founded in 1971, the company has built a reputation of unprecedented affordability, customer service, community development and stewardship of the environment.




2015 Unilever


Through the work of its foundation, Unilever aims to help more than one billion people improve their health by 2020 through improved access to hygiene, sanitation, safe drinking water and nutrition and by enhancing self-esteem.




2014 General Motors and the GM Foundation


Formed in 1976, the General Motors Foundation provides vital support for education, health and human services, community development and environmental issues. The GM Foundation is committed to strengthening communities across the U.S.




2013 Lowe’s Home Improvement


Through grant programs, national partnerships and the Lowe’s Heroes employee volunteer program, Lowe’s and the Lowe’s Charitable and Educational Foundation contribute more than $30 million annually to public education and community improvement projects.




2012 State Farm


State Farm has a rich history of giving back to communities across the U.S. and Canada through partnerships with many organizations. Since its founding in 1922, the company has been committed to helping build safer, stronger and better-educated communities.




2011 Target Corp.


Since 1946, Target has given 5 percent of its income to communities. A significant portion of this giving goes toward funding education programs, with a focus on helping more U.S. children learn to read proficiently by the end of third grade.




2010 Johnson & Johnson


Johnson & Johnson has built a reputation as a company dedicated to making people healthier and safer. In 2009, the company supported nearly 650 programs in more than 50 countries.




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© 2022 NAB Leadership Foundation