NRF Foundation Honors | NRF Foundation University Challenge

Designing a better world through retail

The team business competition provides undergraduates with real-world experience and up to $7,000 each.

Drexel University earns first place in 2024 NRF Foundation University Challenge

The team from Drexel University was awarded $30,000 in the 2024 NRF Foundation University Challenge, presented by Kohl's.

Meet the top teams in the 2024 NRF Foundation University Challenge

For the 2024 NRF Foundation University Challenge, presented by Kohl's, teams pitched a product assortment and end-to-end marketing campaign to grow the Hispanic market.