Fueling the excitement of Kia’s partnership with the NBA, Kia proudly announces a new realm of self-expression through its Digital Features and Services platform , tailored specifically with NBA basketball fans in mind. Kia will begin rolling out the over-the-air updates for Display Themes to EV9 beginning April 8 and ahead of the playoffs starting April 20, owners of the 2024 Kia EV9 can personalize the vehicle’s driver-facing 12.3-inch instrument cluster with the distinctive colors and logos representing each of the NBA’s 30 iconic teams. In the future, other Kia vehicles equipped with the ultramodern Connected Car Navigation Cockpit (ccNC) infotainment system with Digital Features and Services OTA capability are expected to also be able to access the NBA themes.

Kia Corporation (Kia) has been honored at the 2024 Car Design Award ceremony, receiving the prestigious accolade for ‘Brand Design Language’.

Today, Kia received three awards for vehicle excellence from the editors of Cars.com in their annual rankings of “2024 Best Value New Cars.” In the Compact Car category, the 2024 Forte sedan and 2024 Soul crossover led the pack with first and second place honors, respectively, and the all-electric 2024 EV6 received third-place honors in the Electric Vehicle (EV) category.