Following today’s news (14 September) that Apple announced its new iPhone 13 series of phones;

Anisha Bhatia, Senior Analyst at GlobalData, a leading data and analytics company, offers her view:

“Apple’s new iPhone 13 will be a boost for 5G adoption. Unlike Android, iOS users lack a strong selection of 5G devices. The iPhone 13 family is a welcome addition for consumers looking to upgrade. Rival Samsung has a robust selection of 5G phones across price tiers and is top of mind at operators that are aggressively pushing 5G services – especially in the US.

At $799, the price for the base iPhone 13 model is the same as the older iPhone 12 but adds double the storage memory.

“The phones include a faster A15 Bionic chip, improved durability with a ceramic shield display, bigger battery, and camera and video upgrades, including the addition of ProMotion refresh on the Pro models, which should encourage upgrades.

“Apple devoted a chunk of time during each product announcement to talk about the sustainability of that device. Apple has pledged to be 100% carbon neutral for its supply chain and products by 2030. Apple’s iPhones are its biggest revenue generators, accounting for 40% to 50% of the company’s overall returns, and Apple has a substantial installed base waiting to upgrade. With massive promotions offering the phones for $0 to $100, the iPhone 13 will continue the 5G supercycle that started with the iPhone 12.”