The innovative online series that allows viewers a sneak peek at real hospitality employees in real work situations is also being used as a career building resource by the HSMAI Foundation
UNCASVILLE, CT – (June 11, 2019) – Mohegan Gaming and Entertainment (MGE) announced today that the second season of its original digital TV series, “Back of House,” found online at backofhouse.tv, took home four awards at the 25th Annual Communicator Awards, the leading international awards program recognizing big ideas in marketing and communications. The popular digital series also won two Bronze Telly Awards for Branded Content in Entertainment and Branded Content in Sports. Since 1979, The Telly Awards have recognized some of the best work in TV and Video. Earlier this year Mohegan Sun was also notified that “Back of House” is being used by the Hospitality Sales & Marketing Association International Foundation (HSMAI) as part of a campaign to inspire future leaders into hotel, travel and hospitality careers.
Accolades from the 25th Annual Communicator Awards were revealed at the end of May. The episode called, “Preperation”, featuring Amber Cox, the WNBA Connecticut Sun’s VP of Sports Operations, was individually recognized with a Silver Distinction Award. Another Silver Distinction Award was received for the episode called, “Celebrity” featuring Mohegan Sun’s Celebrity Events Producer, Lindsay Cady. The most prestigious awards included a Gold Award of Excellence for Web Series Development and a Gold Award of Excellence for Tourism Branded Content. The show’s production company Primal NY, in partnership with Fact & Friction, were equally credited.
“We believe Mohegan Sun’s digital TV series continues to be recognized by industry experts, in part, because Mohegan Sun continues to be recognized for its welcoming, exciting, one of a kind hospitality.” said George Galinsky Senior Vice President of Marketing Communications for Mohegan Gaming & Entertainment. “The placement of the show into a career development program for the HSMAI Foundation was unexpected. It’s a testament to team members. The series aims to highlight some of the staff’s little known, behind the scenes skills and duties, and of course, their human connections with our guests. We are proud to provide fresh industry insights at backofhouse.tv for potential hospitality career professionals. What was originally meant to be pure entertainment for our guests has evolved into an informative platform for industry recruiting. This has demonstrated itself through the overwhelmingly positive social media response as well.”
On Facebook alone, total video plays for “Back of House” season two are currently over five million, and social impressions on both Facebook and Instagram have surpassed 7.5 million. “Back of House” has also just been recognized by the Vega Awards, winning a Silver award in the Documentary Series category. With “Back of House” season three premiering in October of 2019, the digital TV series will continue to captivate viewers of all kinds well into the future.
Want a sneak peek at “Back of House” season three? Like Barbeque? An episode about a huge outdoor BBQ festival has already been filmed. How about celebrities, grand openings and parties? Slot machines? Beauty pageants? Previous seasons featured Martha Stewart, Snoop Dog, DJ Khalid, Britney Spears, Kenny Chesney, and more. Tune in to see who’s next while exciting new, young team members join the cast and crew in totally new scenarios.
“Back of House” is produced by full-service production studio, Primal-NY, that specializes in digital strategy, brand discovery, content creation and distribution. The series has also been supported by Fact & Friction, the TV development consulting firm whose credentials include Undercover Boss & Next Top Model, as well as working with Tyra Banks, Rihanna, Jay-Z & Jenny Jones. The online series takes viewers behind the scenes at Mohegan Sun through concerts, grand openings, celebrity appearances, special events, amazing restaurants, sports and more.
ABOUT MOHEGAN SUN:
Owned by Mohegan Gaming and Entertainment (MGE), Mohegan Sun is one of the largest, most spectacular entertainment, gaming, dining and shopping destinations in the United States. Situated on 185 acres along the Thames River in scenic southeastern Connecticut, Mohegan Sun is home to two unique casinos, 1,600 deluxe hotel rooms, two world-class spas, a golf course, over 80 shops, restaurants and bars as well as three award-winning entertainment venues including a 10,000-seat Arena. Mohegan Sun is within easy access of New York, Boston, Hartford and Providence and located 15 minutes from the museums, antique shops and waterfront of Mystic Country. More information is available by calling 1.888.226.7711 or visiting mohegansun.com. Connect with us on Facebook, follow us on Twitter and Instagram @mohegansun, view us on YouTube and find us on Snapchat at username MoheganSun.
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