BBB4Good

How BBB4Good Works

BBB4Good enables purpose-driven businesses to become "BBB4Good Verified" by vetting their social good activities with BBB.

BBB4Good empowers consumers to choose businesses that reflect their values and purpose-driven business to stand out in the marketplace.

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Businesses

Your business can apply to become a “BBB4Good Verified Business” by validating your purpose-driven activities. You must be BBB Accredited to apply. If approved, you can display the BBB4Good Trustmark. Consumers can find your business via BBB.org. The BBB4Good program is accessible for businesses of all sizes.

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Consumers

BBB4Good enables you to search and find businesses that align with your values. Purpose-driven business build social impact into their business models. The social good activities of "Verified BBB4Good Businesses" have been vetted by BBB.
 

Search for purpose-driven businesses in Canada
Search for purpose-driven businesses in the U.S.

Purpose-driven businesses and purpose-driven consumers are changing the marketplace

Our economy has experienced a significant shift in recent years, with more companies choosing to integrate purpose into their business plans and more consumers seeking businesses that align with their values. The demand for purpose + profit shows no sign of slowing down.

These trends are backed up by research:


 

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Choose Trust + Purpose

BBB4Good Verified Businesses must demonstrate they are both trustworthy AND purpose-driven

BBB4Good Verified Businesses are BBB Accredited Businesses that have been vetted against the BBB4Good Standards. BBB Accreditation is based on the BBB Standards of Trust. BBB Accredited Businesses must build trust by advertising honestly, telling the truth, honoring promises, safeguarding privacy and embodying integrity.

Review our BBB4Good Standards and FAQs

Search for purpose-driven businesses in Canada
Search for purpose-driven businesses in the U.S.

BBB4Good Business: 4Ocean

Learn why 4Ocean, a company that embraces profit + purpose to clean trash from oceans, chose to become BBB Accredited and BBB4Good Verified.

 

Have More Questions? Contact us at Institute@IABBB.org

FAQs for Businesses | FAQs for Consumers | Verification Standards