Florida Gators Sports Properties is the multimedia rightsholder and sports marketing arm for the University Athletic Association (UAA). In complete collaboration with UF, this local, dedicated LEARFIELD team is committed to extending the affinity of the Gators’ brand to businesses and corporations of all sizes looking to align with the undeniably loyal and passionate collegiate sports fan base. Florida Gators Sports Properties manages all aspects of the rights relationship including venue signage; event sponsorships and promotion; corporate hospitality; television; digital engagement and visibility through the official athletics website FloridaGators.com as well as radio game broadcasts and coaches’ shows.