Study Details
Vehicle owners experience their vehicles in different ways. Capturing these unique experiences in the early days of vehicle ownership provides automakers and suppliers with a competitive advantage in promoting and improving the key passion points that drive satisfaction.
To achieve this, automakers and suppliers must fully understand customer requirements, how owners rate their experiences with their new vehicle, and what is missing.
The J.D. Power U.S. Automotive Performance, Execution and Layout (APEAL) StudySM measures how well each new vehicle provides positive experiences with design, performance, safety, usability, comfort, perceived quality and beyond. The data comes directly from owner assessments of their new vehicle after 90 days of ownership.
The Benefits
APEAL helps automakers and suppliers understand:
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Which vehicle features and characteristics will excite and delight new-vehicle shoppers?
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What are the systematic strengths/weaknesses of an automaker’s models against key competitors?
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What are the most loved and marketable aspects of this year’s new vehicles?
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How well does a new vehicle perform versus targets and core competitors?
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Where should product priorities be placed for future model development?
The Scope
APEAL is based on more than 40 vehicle attributes in 10 experience groups:
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Walking up to your vehicle
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Setting up and starting your vehicle
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Getting in and out of the vehicle
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Your vehicle’s interior
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Your vehicle’s powertrain
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Your vehicle’s driving feel
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Your vehicle keeping you safe
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Using the infotainment system
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Your vehicle’s driving comfort
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Fuel usage
2024 Key Dates
Fielding: July 2023 - May 2024
Publish: July 23, 2024
Press Release: July 25, 2024
Press Release & Award Information
Awards will be presented in the following categories for the brands and models that attain the highest level of overall APEAL and meet J.D. Power’s predetermined research criteria.
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Overall Model
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Best Model Within Each Qualifying Segment
Learn More about APEAL Awards >
Learn More about all J.D. Power Awards >
Find Out about J.D. Power Performance Reports >
Profiled Brands
View Vehicles Profiled by Segment >
(Information Updated 4.16.24)
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