Middleware providers are adjusting their scope and services to meet a narrowing demand as the industry reacts.
Nearly three-quarters (72%) of retail marketers worldwide plan to increase their advertising spend on social platforms, according to a November 2023 survey by TechValidate as reported by Mediaocean.
The (again delayed) deprecation of third-party cookies and Apple’s AppTrackingTransparency initiative have fueled an imperative for brands and retailers to home in on proprietary first-party and zero-party data.
As consumers made more payments than ever in 2023, new trends are emerging
The court’s decision will also likely help the agency as it ramps up other regulatory efforts in areas like open banking and AI
Tiktok tests 60-minute video uploads: The platform signals a shift towards longer, horizontal content similar to YouTube.
As banks retreat from commercial real estate exposure, opportunistic financial firms are buying up their loans—banking on the industry’s turnaround.
Retailers are cautiously optimistic as they look ahead to the holiday season: Imports are expected to be slightly higher YoY as companies bring in more mid-priced items.