A Look at Today's Grocery Shopper:
Long-term Trends Meet
COVID-19 Adjustments
Wednesday, June 10, 2020
(2:00 pm ET / 1:00 pm CT / 12:00 PM MT/ 11:00 AM PT)
This webinar is free to FMI members and available to non-members for $79
Webinar Description:
For more than four decades, FMI has been tracking consumer’s grocery shopping trends. Join us as we share the highlights of the study FMI’s 2020 U.S Grocery Shopper Trends study conducted by The Hartman Group. We will explore where shoppers’ habits were going in 2020 prior to the pandemic and where they are now.
Webinar Objectives:
Participants should attend this webinar in order to:
- Identify which grocery shopping trends were amplified and which have deviated as a result of the COVID-19 pandemic.
- Understand who today's grocery shopper is and their cooking and eating priorities.
- Learn where consumers are grocery shopping, how they are grocery shopping and what they are buying.
Speakers:
David Emerson Feit
Vice President, Strategic Insights
The Hartman Group
Steve Markenson
Director, Research
FMI
Coronavirus Resources
FMI has compiled best practices, guidance documents, signage, videos and more to support the food industry.
Click here for FMI's resources.