For 30 years, we’ve helped our clients strategically drive revenue, boost performance, attract and retain clients, develop more business in new and existing markets, and create enduring relationships with our data-driven customized programs and solutions tailored to meet each client’s specific and unique needs.
Helping you build robust and enduring client relationships the right way
With customized world-class and data-driven client feedback solutions
Client Feedback
We help reveal powerful and defining client insights you simply can’t get anywhere else through world-class feedback.
Business Development
We help you and your firm catapult your business development skills, culture, and mindset—fast.
Client Service
We help you redefine how and what clients think about you and your law firm today and for the future.
Latest Insights
We examine the market from your client’s perspective to help you benchmark how clients acquire law firms.
Latest Insights from The Mad Clientist
A BTI flash survey of almost 700 attorneys reveals decidedly different law firm business development cultures. Underappreciated and maligned by some — worshipped by others — business development is creating the next strategic and cultural divide. We asked these attorneys to describe their business development culture — the results look…
There is only one group with more interest in lateral partners than law firm leaders — the partners themselves. Everything about law firms is changing. Partner moves are transitioning from phenomena to mainstream — and then will hit bubble territory. The deafeningly loud alarm bell for the upcoming tsunami is…
Novel and complex legal needs are rapidly eclipsing the straightforward and difficult needs. The law firms snagging this work learned quickly how to pivot and change strategies. Their client feedback gave them early insight into new needs and these firms developed new business tactics. They target corporate counsel’s most vexing…
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